Southern Illinois UniversityGrassroots campaign and social marketing
The focus of this marketing communications project was tobacco control on the campus. The methodology included a grassroots campaign targeted primarily to the students, but also included messaging targeted to the decision-makers at the University, as well as in the local community. For this project a temporary website became our communications tool for disseminating information among the participants, and also to help give a sense of ‘place' to the effort – an online headquarters to which the students could relate.
|